Google Ads consulting for DTC brands

Your Meta ads found the winners.
Google is how you scale them.

I build full Google prospecting systems for DTC brands: Shopping, Performance Max, Search and Demand Gen, engineered to become your second growth channel, not a brand-search tax.

Book a free strategy call → See the system
$800k+revenue attributed across accounts in the last 90 days
100% ecomDTC brands only. No leadgen, no local
Full-funnelShopping · PMax · Search · Demand Gen
The problem

Most DTC brands run Google Ads
like it's 2018.

You're profitable on Meta, but Google feels like a black box that only prints on your own brand name. Here's what's actually happening inside most accounts I audit:

01

PMax is eating your brand

One big Performance Max campaign "at 4x ROAS", except half of it is people already searching your brand name. Strip that out and cold traffic is barely breaking even.

02

Your feed is invisible

Product titles written for humans, not for the auction. Google matches products to queries through your feed. A weak feed means you're not even entering the auctions that matter.

03

Zero real prospecting

No Demand Gen, no creative angles, no cold-traffic funnels. Google has YouTube, Discover and Gmail inventory that performs like Meta's best placements, and almost nobody uses it properly.

The system

One account, three engines.

This is the structure I deploy on every account. Each engine has one job, clean measurement, and no overlap with your brand traffic.

🛒

Feed-first Shopping & PMax

Performance Max as your #1 prospecting engine, kept strictly off brand traffic so you see its real performance.

  • Brand exclusions done properly, not half-way
  • Product feed rebuilt for the auction: titles, attributes, segmentation
  • Campaigns split by margin & winners, not "one big blob"
🔍

Search that captures intent

Tight, high-intent Search campaigns on the queries where people are ready to buy: yours and your competitors'.

  • Single-intent ad groups on proven keywords
  • Competitor & category conquesting
  • Ruthless negative keyword discipline
🎬

Demand Gen creative engine

Your Meta-winning angles, rebuilt for YouTube, Shorts, Discover and Gmail. It's the closest thing Google has to Meta's feed, at lower CPMs.

  • Native-style image & video ads per marketing angle
  • One hook per campaign for clean scaling
  • Lookalikes & custom-intent audiences from your buyer data
Results

What this looks like in the wild.

Real numbers, pulled straight from accounts I manage today, with brand and non-brand traffic always measured separately. Blended-only reporting is how accounts lie to you.

Pet accessories · US/UK
3.2×

Monthly spend scaled in 60 days, ROAS held above 4x

Monthly budget went from ~$11k to ~$35k between April and June, with blended ROAS holding at 4.0-4.4x while scaling. PMax prospecting alone returned 4.1x over the last 90 days, with brand traffic isolated in its own campaigns.

PMax prospectingBrand exclusionsScaling cadence
Wellness · France
94%

Of ad spend on non-brand traffic, at 3.1x ROAS

€118k of the last 90 days' €125k spend went to cold traffic, returning €361k in attributed revenue. The engine: PMax split by customer angle (one campaign per avatar) plus high-intent Search on category terms, with brand ring-fenced separately.

Angle-split PMaxIntent SearchShopping
All accounts · Last 90 days
$810k

Attributed revenue on ~$230k of ad spend

Across every account I currently manage: roughly $230k invested over the last 90 days returned $810k+ in tracked conversion value: a 3.5x blended ROAS, with over 90% of spend on non-brand traffic. Pulled straight from the accounts, not a slide deck.

Full systemNon-brand firstClean measurement
How it works

From audit to scale, in three steps.

No 12-month lock-ins. We start with the truth about your account, fix the foundations, then scale what works.

01

Deep audit

I split your brand vs non-brand performance, audit your feed, structure and measurement, and show you exactly where money is leaking, with a prioritized fix list.

Week 1
02

Rebuild sprint

Feed rebuilt, PMax de-branded and restructured, Search intent campaigns launched, tracking cleaned up. The foundations most agencies never touch.

Weeks 2-5
03

Scale & iterate

Demand Gen goes live with creative angles from your Meta learnings. We scale budgets on a fixed cadence, kill losers fast, and compound what wins.

Ongoing
Anthony, Google Ads consultant for DTC brands
Who's behind this

Hi, I'm Anthony. I do one thing: Google Ads for ecommerce.

I'm an independent consultant, not an agency. When you work with me, I'm the one in your account, not a junior media buyer three layers away from the strategy deck you were sold.

I've spent years running Google Ads exclusively for DTC brands, and built my playbook from managing real accounts plus deep study of operators scaling brands past $500k/month on Google prospecting.

DTC ecommerce only. I say no to everything else
Direct access: you talk to the person doing the work
Full transparency: your account, your data, weekly reporting
Creative-led: I bring the Meta-style angle thinking Google accounts lack
FAQ

Questions brands ask me.

We already run Google Ads. Why would this be different?
Most accounts I audit are structurally fine-looking but strategically broken: PMax feeding on brand traffic, a feed that was never optimized, and zero true prospecting. The difference isn't a secret hack: it's clean measurement, feed-first structure, and a creative engine on Demand Gen. I'll show you the gap in your own numbers on the first call.
What spend level do you work with?
The system works best for brands already spending on paid acquisition (usually on Meta) and doing at least ~$50k/month in revenue. If you're earlier than that, book the call anyway. I'll tell you honestly if it's too soon and what to do instead.
Do you replace our Meta agency?
No, I complement them. Your Meta learnings (winning angles, hooks, creatives) are actually a core input to my Demand Gen system. Brands where Meta and Google feed each other scale faster than either channel alone.
How do you charge?
A flat monthly retainer, no percentage of ad spend, so my incentive is your profit, not your budget. The exact number depends on scope; you'll get a clear proposal after the audit, and there are no long-term lock-ins.
How fast will we see results?
The audit gives you actionable truth in week one. Structural fixes (feed, PMax, Search) typically show in 4 to 6 weeks. Demand Gen prospecting is a compounding engine: plan on a 90-day horizon to judge it properly. Anyone promising overnight results on cold traffic is selling you brand-search cannibalization.
Ready?

Let's find out what Google
can really do for your brand.

Book a free 30-minute strategy call. You'll leave with a clear read on your account's real non-brand performance, whether we work together or not.

Book your free strategy call → No pitch deck. No junior on the call. Just your numbers.